Geocycle India offers a smart EPR service to achieve Plastic Neutrality


Geocycle India launched a smart EPR service to provide a transparent and auditable waste management service to our customers for achieving ‘Plastic Neutrality’. Through this initiative, Geocycle is focusing onreducing the leakage of plastic waste during the disposal process thus ensuring it does not end up in landfills or natural environment causing plastic pollution. Geocycle supports its customers like producers, importers and brand owners to achieve their EPR targets. Extended Producer Responsibility (EPR) is a policy approach which makes a producer responsible for their product after its end of life usage. Supported by Cleanhub, through this project Geocycle intends to provide a transparent EPR service using a digital platform, ensuring traceability and guaranteeing the highest compliance standards.

Geocycle India has successfully implemented the first pilot project in Vijayawada, Andhra Pradesh with a record of zero waste leakage. The collected plastic waste will be co-processed at the Ambuja Cement plant in Bhatapara, Chhattisgarh. In 2019-20, Geocycle India was able to dispose 21,700 MT of plastic waste. Apart from ensuring safe management of plastic waste, through such projects Geocycle also seeks to catalyse sustainable livelihood solutions for the unorganized sector while ensuring health & safety measures. This has created a co-dependent business model which is a win-win for all the stakeholders. With this project, Geocycle becomes the only brand in India to provide transparent and reliable plastic waste management solutions.